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07.06.2006 Blue Inc. selects Pod1 to redesign and redevelop its e-Commerce presence.
Blue Inc. is a growing menswear fashion retailer with around 30 stores nationwide, including large stores in Bluewater and Lakeside shopping centres. They have recently been acquired and have ambitious plans for competing directly with some of the UK's leading high street men's fashion retailers, such as Top Man and River Island. Pod1's brief includes the redesign of the website so as to reinvigorate the brand and build an affinity with their target customers. This redesign needs to work with offline product photo-shoots and advertising campaigns and will be achieved through the provision of a custom content management system, (CMS) and an e-commerce platform to manage the products, pricing and other website content enabling integration with all offline campaigns. The site will also include a Customer Relationship Management (CRM) database to capture user information via the website and populate a database to be used for more targeted marketing and a full Search Engine Optimisation, (SEO) campaign to deliver qualified user traffic to the website in the first place. This will all be backed up with ongoing statistical measurement to analyse how the website is performing, where it can be optimised, how to increase the basket size, repeat visitation and other ways to attract more qualified traffic to the site, along with the regular hosting, support and maintenance.« Back to News
