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14.12.2006 Hairdresser's Journal Gets Cutting Edge New Site

Reed Business Information, one of the world's leading b2b publishers, has appointed Pod1 to supply front end design and production of a new website for Hairdresser's Journal International, also known as HJi. HJi, a weekly title, in existence for 124 years, is the number one publication in its field. It has a weekly readership of 58,000 and wants its new website to extend its reach beyond this current circulation.

Pod1 will offer HJi users the opportunity to communicate and interact with their peers and contemporaries within this bright and eye-catching online space through Web 2.0 devices such as online seminars and blogs, community profiling and image galleries.

Hji.co.uk will reflect the forward-thinking, innovative and image-conscious environment of today's hairdresser, and will attract everyone from assistants and stylists to leaders within industry, as well as attracting business owners and advertisers.

Jayne Lewis-Orr, Publisher/Editor-in-Chief of HJi commented, ‘This is a highly visual market, where style and image is everything and the design of the site if of paramount importance. With HJ's image gallery and the ability to offer hairdressers the opportunity to upload their own work and profiles in addition to blogs, business information, product directories etc, this site will be the community for the hairdressing industry worldwide.â€Â

Pod1 will work alongside an in-house team overseeing technical development and information architecture. The site is due to launch on the 31st January 2007.


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