30.11.2007 Kurt Geiger Steps Up
Pod1's brief was to take the Kurt Geiger website, www.kurtgeiger.com, to the next level in terms of retailing the best of Kurt Geiger own brands and designer brands for men and women, such as Agent Provocateur, Chloe, Paul Smith and Marc by Marc Jacobs.Pod1 has created a site to reflect Kurt Geiger's luxury multi-branded offer with multiple features that aim to make the customer journey a pleasurable one. These features include an option to magnify the products to get a more detailed view and a time-saving mechanism that allows visitors to filter by size, style, brand, occasion and colour.
In their objectives the agency aims to maintain synergy between existing stores and the online environment as well as developing a look and feel that confirms that it is the place to be for the latest designer shoe trends.
Pod1's co-founder, Fadi Shuman said: "Our ultimate goal when designing the site was to create a retail environment that reflects the brand character of Kurt Geiger, while developing brand loyalty by providing the customer with an easy and enjoyable way to purchase leading designer shoe brands online."
"This is the first phase of the online plans for the site"; Head of e-commerce at Kurt Geiger, Tom Lodge commented. "2008 will see us extending our brand offer as well as our reach into new international markets. We see this re-design as just the beginning."
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