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The main objectives of the project are to reflect the brands intimate in-store experience, improve Information Architecture, usability, product information and search functions, optimize the site for different customers and different customer journeys, enhance CRM opportunities and reward customers for their loyalty.
Myla CEO, Daniel Gestetner, comments; “We see E-Commerce being an integral part of the brands continued growth, so we were looking for a first class partner to redevelop our existing site, and completely refresh our online brand presence. Six agencies were invited to pitch for the project, but we were blown away by Pod1’s design credentials, retail expertise and ability to understand the commercials”.
Myla Head of E-Commerce, Joanna Kelly, adds; “This redevelopment gives us the opportunity to put the customer at the heart of the online experience. We want to recreate the exceptional service and in-store drama of our boutiques and treat every customer as an individual with unique needs. We feel Pod1 are the right partners for this project as with our combined customer insights we can create a best-in-class lingerie site”.
Pod1 founder, Fadi Shuman, adds; “We are excited to be working with Myla on this dream project. We have massive confidence in the potential of the brand, so much so that we have negotiated a revenue share proposal that allows us to benefit from a percentage of sales in return for a reduction in our upfront fees. So we look forward to sharing in their success.” Fadi Shuman added; “We’re looking at implementing similar models with many of our new and existing clients as this is a far more attractive a proposition for them in these uncertain times.”
On an ongoing basis Pod1 will be responsible for the maintenance and continuous development of the site as well as for the site’s digital marketing.
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08.08.2008 Pod1 Loves MYLA
Luxury lingerie brand Myla has announced the appointment of Pod1, to redevelop their E-Commerce site myla.com.The main objectives of the project are to reflect the brands intimate in-store experience, improve Information Architecture, usability, product information and search functions, optimize the site for different customers and different customer journeys, enhance CRM opportunities and reward customers for their loyalty.
Myla CEO, Daniel Gestetner, comments; “We see E-Commerce being an integral part of the brands continued growth, so we were looking for a first class partner to redevelop our existing site, and completely refresh our online brand presence. Six agencies were invited to pitch for the project, but we were blown away by Pod1’s design credentials, retail expertise and ability to understand the commercials”.
Myla Head of E-Commerce, Joanna Kelly, adds; “This redevelopment gives us the opportunity to put the customer at the heart of the online experience. We want to recreate the exceptional service and in-store drama of our boutiques and treat every customer as an individual with unique needs. We feel Pod1 are the right partners for this project as with our combined customer insights we can create a best-in-class lingerie site”.
Pod1 founder, Fadi Shuman, adds; “We are excited to be working with Myla on this dream project. We have massive confidence in the potential of the brand, so much so that we have negotiated a revenue share proposal that allows us to benefit from a percentage of sales in return for a reduction in our upfront fees. So we look forward to sharing in their success.” Fadi Shuman added; “We’re looking at implementing similar models with many of our new and existing clients as this is a far more attractive a proposition for them in these uncertain times.”
On an ongoing basis Pod1 will be responsible for the maintenance and continuous development of the site as well as for the site’s digital marketing.
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