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21.08.2006 New business win for Pod1 Web Design
LetsSubscribe.com has enlisted the services of Pod1 web design agency, to completely redesign their current online offering. The site has been supplying magazine subscriptions since 2004 offering savings of up to 75% off the cover price of over 400 UK titles. In addition they also offer a range of free trials and special offers for members and to date has sold over 1 million subscriptions. The decision was taken to redesign the website in terms of both the creative look and feel and the information architecture. This means implementing a new content management system to cope with the growing requirements of the business and the hosting of the website will be moved from Australia to the UK. The brief is to redesign the website to create a more modern environment with clear calls to action to increase the opportunities to convert sales, cross sell, up sell and ultimately maximise basket size. It will be important to provide an Accessible (W3C AA standard minimum) design that is cross-browser compatible, search engine friendly and highly usable to provide an intuitive interface with highly usable navigation and clear paths to purchase.« Back to News
