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05.10.2006 New site launch for Blue Inc Menswear.
Pod1 has launched a new e-shop for high street men's fashion retailer Blue Inc. Tasked with translating the offline brand into a fully integrated e-commerce system. The online store will stock Blue Inc's own products alongside ranges from Ben Sherman and Kickers. The website will carry about 50% of Blue Inc's in-store stock concentrating primarily on the best selling styles. Blue Inc is currently under going a major expansion program with 6 new stores about to open in the South East and the new website is seen as an integral part of this development. The brief was to create a clean easy to use site with simple navigation that can deliver a ‘three click' shopping experience, from logon to purchase. The use of Flash was kept to a minimum, at the request of the client, to ensure a fast site. Other features include a handy store locator, the latest trend section which up-sells items that work well together and a video of the autumn/winter 06 photo shoot, the results of which can be seen in the hotshots section.« Back to News
