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This has inevitably led to the need for a full re-brand of Paramount’s current website, this is currently being undertaken by Pod1 over the next 3 months. It was decided to stagger the re-branding changes to the site so as to have as little negative impact as possible on the online marketing and the SEO in particular.
After spending the last 2 to 3 years building the Paramount brand online and establishing extremely good search engine rankings across the board, it is imperative that all this benefit is maintained and transferred to the new site.
The re-branded site will replace www.paramount-hotels.co.uk with www.barcelo-hotels.co.uk.
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30.11.2007 Paramount Hotels Rebrand
Pod1 client Paramount Hotels is now part the Barcelo Hotels & Resorts group. Barcelo is to lease and manage Paramount’s 20 four star properties around the UK under the Barcelo banner.This has inevitably led to the need for a full re-brand of Paramount’s current website, this is currently being undertaken by Pod1 over the next 3 months. It was decided to stagger the re-branding changes to the site so as to have as little negative impact as possible on the online marketing and the SEO in particular.
After spending the last 2 to 3 years building the Paramount brand online and establishing extremely good search engine rankings across the board, it is imperative that all this benefit is maintained and transferred to the new site.
The re-branded site will replace www.paramount-hotels.co.uk with www.barcelo-hotels.co.uk.
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