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Picture Financial is ramping up its online advertising spend as it seeks to build its presence online. Pod1 will execute new strategies and campaigns, as well as using online analytic tools to evaluate site performance against defined KPIs, and depending on results may carry out a web redesign at some stage this year.
Pod1 is to look after all creative online advertising (through major online real estate including eBay) and the creation and distribution of all Picture Financial email marketing campaigns. Pod1 and Picture Financial have worked together on creative digital campaigns since August 2006.
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29.01.2007 Picture Financial with Pod1
Picture Financial, the financial services group, has signed Pod1 as its sole creative digital partner for 2007 and 2008. Picture Financial is the largest ever financial start up in the UK, backed by venture capital specialists Apax Partners and funded by Merrill Lynch, one of the world's largest investment banks. It’s focused on consumer finance, offering homeowners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.Picture Financial is ramping up its online advertising spend as it seeks to build its presence online. Pod1 will execute new strategies and campaigns, as well as using online analytic tools to evaluate site performance against defined KPIs, and depending on results may carry out a web redesign at some stage this year.
Pod1 is to look after all creative online advertising (through major online real estate including eBay) and the creation and distribution of all Picture Financial email marketing campaigns. Pod1 and Picture Financial have worked together on creative digital campaigns since August 2006.
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