Picture This - All the Latest News from Pod1 Web Design in London & New York

02.11.2007 Picture This

This week saw the launch of the all new Picture the Loan website for Picture Financial.

The website was designed with usability in mind to enhance the online loan application process by making the user journey as clear and simple as possible. The redesign also focused on bringing the website inline with the offline branding and integrating it with both on and off line marketing campaigns.

The new site is divided into four distinct areas, the loan application section, budget planner, top up loan and consolidation calculator which makes it easy for users to go directly to the relevant page or section.

As an integral part of Picture Financial’s business the website is an important lead generating tool and as such accurate tracking and reporting were essential. To facilitate this advanced analytics were built into the site during the development stage.

Picture Financial is the largest ever financial start up in the UK, backed by venture capital specialists Apax Partners with additional funding by Merrill Lynch and Deutsche Bank. two of the worlds largest investment banks. It is focused on consumer finance, offering home owners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.