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"Second generation ecommerce sites are much more design-led, with a focus on how the user interacts with the site and their journey to purchase."
Fadi Shuman also discussed how this journey to purchase is made easier with a reduction in the number of clicks a visitor has to make to complete the checkout process. In order to utilise this knowledge, Pod1 developed the innovative single page checkout.
The article also discussed the guidelines that Pod1 adheres to when designing and developing an ecommerce site. While some guidelines appear to be purely common sense, such ensuring the website accurately reflects the brand, they can often be a problem area for ecommerce websites. These guidelines have helped to deliver a number of successful ecommerce sites, including those of Kurt Geiger and Links of London.
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10.03.2008 Embracing Ecommerce with .Net Magazine
For the April edition of .Net Magazine, the founder of Pod1, Fadi Shuman, was invited to contribute an article focusing on ecommerce. The article provided the Pod1 viewpoint of the current status and future direction of ecommerce. There is also a particular focus on what aspects offline retailers need to evaluate when setting up a successful ecommerce shop."Second generation ecommerce sites are much more design-led, with a focus on how the user interacts with the site and their journey to purchase."
Fadi Shuman also discussed how this journey to purchase is made easier with a reduction in the number of clicks a visitor has to make to complete the checkout process. In order to utilise this knowledge, Pod1 developed the innovative single page checkout.
The article also discussed the guidelines that Pod1 adheres to when designing and developing an ecommerce site. While some guidelines appear to be purely common sense, such ensuring the website accurately reflects the brand, they can often be a problem area for ecommerce websites. These guidelines have helped to deliver a number of successful ecommerce sites, including those of Kurt Geiger and Links of London.
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