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03.03.2005 Revolution Magazine Focuses on Pod1 Viral

Revolution Magazine today highlighted the 'Brad n Jen' campaign created for lastminute.com by Pod1. The campaign has generated a huge amount of traffic and awareness. The campaign was originally seeded to 15,500 recipients on a cold list, but the text-only nature of the message ensured a high delivery rate and produced an click through rate of 39.68%.


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