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05.03.2007 Search Marketing Campaign For Picture Financial

Picture Financial, the financial services group, has appointed Pod1 to embark on a 12 month Search Engine Optimisation (SEO) campaign. The aim of the campaign is to increase the volume of traffic to the current website, www.picturetheloan.co.uk.

Pod1 has created a campaign which covers both on-page and off-page optimization. The SEO team will be working closely with Pod1's web designers and developers to ensure all aspects of the site have maximum search engine exposure.

'The primary goal for www.picturetheloan.co.uk is to maximize the number of people who browse the site and apply for a loan. To accomplish this, we must increase search engine rankings and also create a site that converts visitors into customers.’ Mark Blenkinsop, Pod1's Chief Optimiser says.

Picture Financial is the largest ever financial start up in the UK, backed by venture capital specialists Apax Partners and funded by Merrill Lynch, one of the world’s largest investment banks. It is focused on consumer finance, offering homeowners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.

Pod1 and Picture Financial have worked together on creative digital campaigns since August 2006. Last month Picture Financial signed Pod1 as its sole creative digital partner for 2007 and 2008.


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