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11.12.2006 Sparkling Sites For Top Jewellers

Pod1 has just launched a new website for Christopher Wharton, a 3rd generation family-run jeweller.

Christopher Wharton, competing at the high end of the market with Tiffany, Boodles and others, designs and manufactures jewellery that is distributed through some 150 stockists, from small independents, to large world famous stores and chains. The new site is a beautiful showcase for its exquisite jewellery, provoking users to request brochures, set appointments and seek stockists. It also allows the company to sell itself more effectively, particularly in the USA, a market the company is beginning to enter.

Primarily Flash based, but with html options, Pod1 designed and built a catalogue site that showcases Christopher Wharton's stunning range of jewellery in an appropriately stunning fashion. The design is aspirational and sophisticated. Visitors interact with the brand through the dynamic way the selected jewellery is presented: coming into close relief at the front of the screen from a position further back. This 3D effect is alluring and impressive.

Pod1 is increasingly delivering beautiful sites for luxury and designer brands. It's Links of London, site was recently launched to huge critical acclaim and a Charm Maker feature has now been added to it. The feature further develops the site's usability and interactivity. It allows visitors to design their very own bracelet and then view the finished product online prior to purchase.


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