UNIQLO’s UT Designer T-Shirt Project is Back - All the Latest News from Pod1 Web Design in London & New York

16.04.2008 UNIQLO’s UT Designer T-Shirt Project is Back

Pod1’s favourite Japanese clothing retailer, Uniqlo, has just launched their latest UT project, (UT standing for Uniqlo t-shirt). A core part of the original website design when the new ecommerce site was launched last year, the UT Project brings together a collection of over 700 unique t-shirt designs from various leading artists and designers including 1980’s artists Keith Harring and Basquiat.

For this season’s advertising campaign Uniqlo have called on the talents of photographer Daniel Jackson and features New York style icon Chloe Sevigny and Japanese actor Tadanobu Asano. A selection of this new imagery is now featured on the website’s current homepage.

A secondary campaign made up of 200 individual portraits was shot by Matt Irwin, editor of ‘Less Common’ magazine. To compile such a large collection of models required a real multi-media search for talent, including street-casting and canvassing social media mainstay MySpace, resulting in a 10-day trans-Atlantic shoot. The complete collection of photographs will be featured in Uniqlo’s next in-house magazine.

Pod1 has now been working with Uniqlo since 2002, when we were initially approached to maximise their internet presence. They needed a creative digital agency that could establish and implement a long-term online strategy. Five years down the line, Uniqlo made the decision again to trade online and turned to Pod1 to design and build a high-impact fully optimised e-commerce website.


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