Content
The primary objective of the re-design is for the websites to act as a conversion tool, encouraging online users to visit the villages. In addition, it aims to create a platform for its customer base, allowing them to interact with the brand and each other.
For this international and multilingual project, Pod1’s brief is to capitalise on the existing reach of the current nine village sites while bringing the online marketing together under the Chic Outlet Shopping® in Europe banner, to increase footfall at the individual villages.
Fadi Shuman, founder of Pod1, commented: “Value Retail has redefined outlet shopping by introducing glamour – there’s nothing else like this out there at the moment. The online refit will allow users to visualise what a visit to one of the villages is like, and will promote the notion that as well as being a more affordable method of buying high-end fashion, visiting one of the Value Retail operated villages provides a rewarding shopping experience.”
Nora Rothrock, digital director at Value Retail, commented: “With this new online initiative, we will be engaging with the customer through a content rich website and the use of rich media. It’s more than just online marketing; it’s about embracing the ‘age of conversation’ and enabling the consumer to have open conversations about their experience with Value Retail and each other.”
Value Retail is the only company that specialises exclusively in the development and operation of luxury outlet shopping villages, of which there are nine in Europe hosting prestigious fashion and lifestyle brands such as Anya Hindmarch, Burberry, Salvatore Ferragamo and Versace. Each village is positioned as an ‘exceptional shopping destination’ through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through affiliations with premium credit card issuers.
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28.08.2008 Value Retail Appoints Pod1 as their Lead Creative Digital Agency
Pod1 has been enlisted by designer outlet operator Value Retail to overhaul its online offering, from site design and build to online marketing strategy as part of a three-year agreement. Value Retail specialises exclusively in the operation of high-end outlet shopping villages serving Europe’s major cities.The primary objective of the re-design is for the websites to act as a conversion tool, encouraging online users to visit the villages. In addition, it aims to create a platform for its customer base, allowing them to interact with the brand and each other.
For this international and multilingual project, Pod1’s brief is to capitalise on the existing reach of the current nine village sites while bringing the online marketing together under the Chic Outlet Shopping® in Europe banner, to increase footfall at the individual villages.
Fadi Shuman, founder of Pod1, commented: “Value Retail has redefined outlet shopping by introducing glamour – there’s nothing else like this out there at the moment. The online refit will allow users to visualise what a visit to one of the villages is like, and will promote the notion that as well as being a more affordable method of buying high-end fashion, visiting one of the Value Retail operated villages provides a rewarding shopping experience.”
Nora Rothrock, digital director at Value Retail, commented: “With this new online initiative, we will be engaging with the customer through a content rich website and the use of rich media. It’s more than just online marketing; it’s about embracing the ‘age of conversation’ and enabling the consumer to have open conversations about their experience with Value Retail and each other.”
Value Retail is the only company that specialises exclusively in the development and operation of luxury outlet shopping villages, of which there are nine in Europe hosting prestigious fashion and lifestyle brands such as Anya Hindmarch, Burberry, Salvatore Ferragamo and Versace. Each village is positioned as an ‘exceptional shopping destination’ through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through affiliations with premium credit card issuers.
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