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Each Village is positioned as an exceptional shopping destination through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through premium credit card issuers.
Value Retail’s Chic Outlet Shopping® campaign promotes the nine Villages to over 100 million targeted international visitors. Chic Outlet Shopping® targets the travel trade industry worldwide, introducing the Villages as a day out destination and delivering aspirational customers to the brands from as far afield as the United States, Russia, India, the Middle East, China, Japan and South East Asia
Pod1s brief is to capitalise on the existing reach of the current 9 Village sites while bringing the online marketing together under the Chic Outlet Shopping banner, to increase footfall to the individual villages.
This will be a truly international and multilingual project.
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04.07.2008 Value Retail Signs-up Pod1
Pod1 has been enlisted by Value Retail to completely overhaul it's online offering from site design to build and online marketing strategy. Value Retail specialises exclusively in the operation of high end outlet shopping Villages serving some of Europe’s largest cities.Each Village is positioned as an exceptional shopping destination through exclusive partnerships with leading travel industry and media groups including Relais & Châteaux, Orient Express and Condé Nast, and through premium credit card issuers.
Value Retail’s Chic Outlet Shopping® campaign promotes the nine Villages to over 100 million targeted international visitors. Chic Outlet Shopping® targets the travel trade industry worldwide, introducing the Villages as a day out destination and delivering aspirational customers to the brands from as far afield as the United States, Russia, India, the Middle East, China, Japan and South East Asia
Pod1s brief is to capitalise on the existing reach of the current 9 Village sites while bringing the online marketing together under the Chic Outlet Shopping banner, to increase footfall to the individual villages.
This will be a truly international and multilingual project.
« Back to News
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