Virgin Holidays Launches Revised Booking System Engineered and Designed by Pod1 - All the Latest News from Pod1 Web Design in London & New York

11.09.2008 Virgin Holidays Launches Revised Booking System Engineered and Designed by Pod1

Virgin Holidays, one of the biggest brands in the holiday industry, approached Pod1 with a view to redeveloping their customer journey through the booking section of their existing site.

After carrying out extensive usability testing Virgin found that there were a number of problems that came to light. Firstly the drop off rate was much higher than the industry average based on the number of users successfully completing a transaction. Another issue was that users were unsure whether or not insurance was included in the the holidays price. Finally it was discovered that the process for booking car transfers could be simplified.

Virgin Holidays brief to Pod1 was to produce an updated booking engine experience which met the following objectives. Firstly the new system would improve the usability of the site, by simplifying the process flow while finally imroving the conversion rate of visitors to purchases.

The new system has now been introduced on selected areas of the Virgin Holidays website and the initial results look very good.


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