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Client
Anya Hindmarch is one of the world’s top designers of luxurious handbags with 37 retail outlets globally, as well as numerous concessions.
The Anya Hindmarch brand is synonymous with elegance, quality and individuality, with an array of A-list celebrities choosing to hold onto their bags in public from Angelina Jolie with the chic ‘Cooper’ and Kylie Minogue with this season’s must have ‘Bess’Objective
Pod1 were tasked to deliver a rich user experience in line with the Anya Hindmarch brand values as well as to provide a significantly improved revenue stream through online conversion and ROI.
As well as conversion, Pod1 also needed to position the Anya Hindmarch as a luxury brand that is not exclusively known for slogan bags; and that it operates in a niche market rather than in the mainstream.
Solution
Pod1 designed a contemporary site which clearly communicated the high end values of the brand. Added functionality such as 360Ëš imagery and high detail zoom allows the product to be viewed in exceptional detail which is a must for high value, considered purchases.
The ‘Be a Bag’ application is also exclusive to the website and is a unique and interactive feature, which allows customers to upload their photos and have them printed on a bag of their choice.
Result
Anya Hindmarch has recorded a 350% year on year growth, with the website now achieving sales higher than the brick-and-mortar flagship store. Substantial month on month unique visitors to the website have also been accumulated by natural search through effective SEO of the site.
“Pod1 was commissioned because of their instant grasp of the Anya Hindmarch brand in design terms and their known reputation for quality delivery. They continue to impress me both with their efficiency and general enthusiasm. They have also proved themselves to be extremely open and easy when working with and alongside other agencies. Thank you for our beautiful site!”
Anna Porter-Wright, E-commerce Manager, Anya Hindmarch
Launch Project
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