Client

Auto Trader is the UK's leading magazine for buying and selling new and used cars. Supporting it as well as enhancing and extending its scope, the autotrader.co.uk website has become one of the company's most effective marketing tools and the UK's primary online resource for buying and selling cars.

Objective

As a comprehensive consumer-information website, it is imperative that autotrader.co.uk communicates all its services in the optimum way possible. As well as providing clear, concise information about its services, warranties and loans, the site requires excellent online search capabilities. At the time Auto Trader approached Pod1, it was looking for new, innovative solutions to promote its offline magazine on the web.

Solution

As part of a highly successful campaign to promote Auto Trader magazine and increase circulation figures, Pod1 developed and launched a series of microsite, banner advertising and email marketing initiatives.

Result

Working with autotrader.co.uk for more than a year, Pod1 fulfilled every aspect of the brief. Greatly increased web exposure of Auto Trader magazine led to a subsequent rise in circulation figures, and after the January 2005 campaign the company recorded an additional one million car searches. As a result, a Pod1-executed campaign was nominated for an online advertising award. The successful, ongoing working relationship sees Pod1 responsible for all autotrader.co.uk’s creative work.

“Pod1 has that great – and rare – ability to deliver effective and clever solutions that meet every aspect of the brief. The team’s commitment to satisfying our demands is one of the principle reasons for our ongoing relationship.”
www.autotrader.co.uk

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