Client

Blue Inc was established as a men’s fashionwear brand in 1912. Having stood the test of time, it is now a dynamic high street retailer with around 20 shops in the UK.

Objective

Blue Inc had a solid, long-standing presence on the high street and realised that now was the time to move its business online. It was also the ideal opportunity to revamp its image to establish a stronger identity within the competitive fashion world. Blue Inc required a site that was compelling for visitors, easy to navigate, and straightforward for the company to manage itself and update seasonally with new stock

Solution

Pod1 created a fully operational, easy-to-navigate website featuring all the Blue Inc product lines including accessories and latest trends, complete with bite-sized profiles and easy, highly visible prompts to purchase online. The website is also highly interactive with videos and competitions to engage online visitors and inspire them to return

Result

Blue Inc has enjoyed a steady flow of business through its new site, and the enhanced identity it has gained online has reinforced its impact on the high street.

“Pod1 created this great site for us, and built it in such a way that we could update it ourselves with the turnover of stock and changing seasons. They’re a great team to work with.”
Blue Inc.

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