Client

One of the high-profile brands of the Mosaic Fashions group, Coast has carved itself an enviable niche in high street fashion for women since it launched in 1996. It is now one of the UK’s most successful occasion wear brands, with 42 independent stores and 163 concessions in the UK and Ireland, and has been recognised with several prestigious trade awards

Objective

To design and produce an online Coast ‘store’ that reflected the distinct philosophy of the company. Coast prides itself on the high levels of personal service in its stores and its ability to create a real ‘shopping experience’. It wanted this ethos reflected online with a site that was stylish, informative and enticing. Reflecting the attention to detail found in its stores, it also wanted the entire online purchasing process to be as easy and enjoyable as possible

Solution

As part of a successful partnership, Pod1 developed the architecture and front-end design of the site. An effective website structure inviting ease of use was ensured thanks to a high-quality user interface based on audience profiling, user journeys and years of web-design experience

Result

From the outset, the site delivered over 15 times more revenue a week than anticipated and continues to be a leading e-commerce site for the Mosaic Fashions group. Pod1 is now working on new projects for other distinguished brands within the Mosaic Fashions group.

“Pod1’s design integrity and rigorous process was integrated with a feature-rich e-commerce platform, which proved to be a winning combination for the Coast site.”
Coast

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