Client

Following more than 35 years in the industry, CPA is a market leader in intellectual property (IP), looking after more than 40,000 clients worldwide and handling in excess of two million patent, design and trademark records. It also provides a domain and digital content service used by some of the world’s most famous brands.

Objective

Positioned at the leading edge of a very competitive industry, CPA required a website that would stand out among its competitors and give the company a very distinct online presence. It wanted to enhance brand recognition online, and as the company is international, with a presence in Germany, France and the US, it needed a site that would appeal to, and be user-friendly for, a global audience. IP management is a challenging, ever-evolving, global business involving a constant schedule of conferences, seminars and events. It is essential for all involved to keep abreast of current news and maximise opportunities to network. CPA recognised that its online presence was an ideal way to ensure this.

Solution

Pod1 created a corporate website that enhances the company’s brand identity and gives it the edge over its competitors. The industry tends to have copy-rich, complex websites so Pod1 created a much cleaner, more stylish design that made it appealing and easy to navigate. Features on the site include events listings and registration, news updates, and online publication of the company’s popular IP Review magazine.

Result

Search engine optimisation (SEO) has increased every month since the launch of the new site and, thanks to its success and the client’s satisfaction, Pod1 was commissioned to create an intranet for CPA to enhance communication across the company’s global offices.
“The ever-changing nature of our industry makes effective online communication of paramount importance. The new site is an invaluable element of CPA.” www.cpaglobal.com

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