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Client
Fred. Olsen Cruise Lines (FOCL) has been in the shipping industry for more than 150 years, and although it is particularly known for its passenger and cruise shipping trade, the company also has interests in shipbuilding, the luxury hotel sector, estate management, property development and electronics. With offices throughout the world, it is a major player in its market.
Objective
FOCL required a website that would predominantly attract 50- to 60-year-old customers, but would also appeal to its existing, loyal clients. It was crucial the site promoted brand consistency, reflected the company values, and maximised the user experience.
Solution
In meeting the FOCL brief, Pod1 created a fully functional, clearly branded, easy-to-use, highly interactive website that is extremely informative and inspires customers to book online. The site has numerous features that really bring to life the experience of being on board a Fred Olsen ship. There is comprehensive information on cruise itineraries and destinations, including interactive maps inviting browsers to zoom in and out for finer details. There are also in-depth profiles on each ship, as well as a comprehensive guide on the cruising experience; there is a cruise-planning section to compel browsers to investigate options; and there are simple, prominent prompts to book online. The simple content management system enables the FOCL staff to control administration of content, and every aspect of the site’s design, copy and format integrates with, and reinforces, the existing brand identity.
Result
The FOCL site is highly compelling and interactive, reflecting the professional, welcoming image for which the company is renowned, and making the browsing and booking process an exciting, simple and fun procedure – a great precursor to the holiday itself. The site is simple to use for the more mature client, yet has numerous features to appeal to a wider audience and maximise the user experience. Following the great success of the site, Pod1 continues to provide consultancy, support and advice to FOCL.
