Client

Kurt Geiger had auspicious beginnings when it opened its first store in London’s prestigious Bond Street in 1963. Since then the brand has leapt from strength to strength. Today Kurt Geiger is a renowned retailer of shoes and accessories for men and women, with an enviable heritage and a reputation as one of Europe’s leading luxury shoe retailers. As well as offering leading luxury and contemporary brands, Kurt Geiger also produces and retails its own brands: Kurt Geiger, KG, Carvela and Solea.

Objective

Kurt Geiger needed an agency that could create a new e-commerce site that fully represented the quality and aspirational aspects of the brand, as well as providing a flexible, bespoke content management system. The new site needed to establish the company as being the place to buy designer shoes and accessories online, and to inspire and engage its customers as befits such a well-loved brand.

Solution

Pod1 responded with a stylish site that marries elegant creatives with incredible functionality and information architecture. The cutting-edge filtering technology makes it easy to find the perfect product within three clicks. Other features include ‘As seen in’, where customers can easily find and purchase items worn by celebrities or featured in the press. Conversion is increased through the use of Pod1’s proprietry Single Page Checkout™, which employs AJAX technology to condense the entire checkout procedure onto a single page, dramatically reducing drop-off rates.

Result

The site has been a phenomenal success, outperforming predicted targets within a few months of its launch. It is currently taking a significant increase in the number of orders as compared to the previous site and has added an invaluable dimension to Kurt Geiger’s brand presence.

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