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Client
Links of London is a contemporary British jeweller that has become a stylish, award-winning, internationally renowned brand
Objective
Links of London required a website with an effective search facility, PDA compatibility and with a content management system able to facilitate global stock control and call-centre administration. Pod1 was chosen for its ability to deliver these diverse technical specifications and to create a site that would enhance Links of London’s reputation for excellence in design
Solution
High-impact photography and slick architecture were used to give the site a superior appearance and Flash has been used to dramatic effect to enhance interactivity. In addition, Pod1 created a content management system that was able to handle input in multiple Chinese languages. This revolutionary technology has enabled the client to update its website in the Chinese language of its choice as and when required
Result
Pod1 delivered on all technical aspects of the brief while creating a site that reflected the client’s reputation for style. As a result, the site won the NMA Site Of The Week award and was voted among the top 84% of sites. In addition, media coverage has been considerable and, crucially, sales have been increased, with the new site delivering 300% over-target revenue within three months of launching.
“We’re thrilled with the design and effective CMS usage and internal stock control. Administration has been hugely simplified, costs have been reduced and customer feedback is entirely positive.”
Links of London
Launch Project
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