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Client
Picture The Loan is the largest financial start up ever in the UK, backed by venture capital specialists Apax Partners and funded by Merrill Lynch, one of the world's largest investment banks. It’s focused on consumer finance and offering homeowners secured loans with lower interest rates and flexible payment terms to reduce their monthly outgoings.
Objective
Picture The Loan wanted to build its online presence and drive people to its website to ultimately improve conversion rates.
Solution
Pod1 created high-impact, high-profile online advertising campaigns and produced email marketing solutions designed exclusively to help Picture The Loan meet their stated objectives. We designed and built specially tailored landing pages for key selected pay-per-click search terms which accurately match customer requirements with specific financial products. In our strategic capacity Pod1 installed a variety of analytic tools on the Picture The Loan website to accurately measure performance against defined KPIs, and to rebuild or rationalise the site according to the information gathered from the site over time.
Result
Since Pod1's creative online advertising replaced the previous executions, Picture The Loan has enjoyed a 10x increase in response and a major increase in website traffic. The company has now appointed Pod1 as its sole creative digital partner on a two-year contract.
