Client

From humble beginnings as a market stall almost a century ago, Tesco has evolved into a vast organisation operating in the UK and 12 other markets. With more than 15 million customers to satisfy there is a constant need to diversify, and one of the company’s many successful ventures is its Personal Finance service

Objective

Tesco was planning a multiple launch of personal finance products and needed an agency that could successfully steer people to its website to read about them. Tesco was adamant that the ways in which people were approached and encouraged to access the site must be innovative, fun and diverse. Furthermore, the campaigns had to integrate effectively with all the company’s offline ad activities

Solution

Over a period of two years, Pod1 created a series of more than 50 digital marketing campaigns for Tesco Personal Finance’s range of products, encompassing everything from pet insurance to loans to travel insurance to mortgages. Pod1 consistently delivered diverse and highly successful media solutions, from email marketing initiatives to banner advertising to games and viral campaigns

Result

Tesco is now the largest online supplier of personal finance services, an accomplishment that would have been impossible without Pod1’s constant innovation and expertise.

“With its in-depth understanding of buyer behaviour and impressive array of online marketing tools, choosing Pod1 was a simple decision and they have never let me down.”
Matthew Pritchard, Digital Marketing Manager, Tesco Personal Finance

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