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Client
Travel Intelligence offers an exclusive service, sourcing and booking a personally-selected collection of the world’s most desirable hotels. Its global team has visited 107 countries, stayed at hundreds of hotels, and speaks 15 languages. As such, its service and knowledge is an apt reflection of the quality of the hotels it offers clients.
Objective
Travel Intelligence required a website that would represent it as the ultimate insiders’ guide to luxury hotels, enticing visitors to browse and book online. The design needed to convey a great deal – portraying the luxurious nature of the properties and arming the reader with insightful and objective information, while ensuring the tone and presentation was welcoming yet elegant.
Solution
The site Pod1 created is designed to maximize the user experience. Browsers have the option of finding hotels using an interactive worldwide map, searching by individual property, or defining the ‘type’ of holiday they want, for example ‘chic city’. The personal touch is evident throughout. There is a ‘Top 10 destinations’ option to guide the browser’s search, travel articles written by discerning travel experts, along with exclusive offers for clients.
Every hotel has a full profile giving a first-hand account of all a visitor might need to know, as well as an at-a-glace review panel of essential information for quick reference. Ease of use is ensured with simple search options for room rates, prominent booking prompts and a straightforward booking procedure.Result
The website has been a great success. There is a real emphasis on the luxurious nature of the properties thanks to excellent photography giving a genuine essence of each hotel, a friendly yet authoritative tone, simple navigation, and a clean design that reflects the fresh, professional vibe of the company. Original features such as the ‘Travel Intelligence Hotel Hotlists’ have compelling categories the likes of ‘Blow the Budget Paris’ or ‘California Cool’ to engage browsers, enhancing their online experience and inspiring them to become loyal customers.
