Pod1 Search Marketing
The power of search
Search Marketing is the single biggest opportunity in online marketing.
Forrester Research estimated in 2008 that 80% of all online journeys begin with a search. Global usage of search engines is also continuing to rise: Comscore reported in February 2009 that there were 13.5bn searches in the US alone (up from 6.5bn searches in January 2008). According to estimates this is only 10% of a world total of 135bn searches per month .
This all points to the fact that for most online operators search engines are the best referrers for delivering a regular stream of pre-qualified traffic to your site. As a result Search Marketing comprises the bedrock of any online marketing strategy.
The core disciplines of Search Marketing are:
Search Engine Optimisation (SEO)
More people use search engines, like Google, Yahoo and Bing, to find a website than any other method, this is why Search Engine Optimisation, (SEO) plays such an important part in any online marketing strategy.
High Search Engine Listings Deliver...
- Increased no. visitors
- Good data capture
- Brand building
- Increased Customer awareness
Pay-per-Click Marketing (PPC)
Pay per click or PPC is an internet advertising system devised for search engines, third party content sites, blogs and ad networks.More about Pay-per-Click
Social Media Marketing (SMM)
This wide discipline of marketing can range from campaigns, viral, competitions & online PR. It is widely used for consumer conversations & interactions by using blogs, social networking, video sharing, image galleries & bookmarking sites.More about Social Media Marketing
Online Press Releases
Online Press Releases are an effective way of attracting visitors to your website, to gain visibility in the search engines, and to get inbound links to the site.More about Online PR
- 309 million people in the Europe now use the web regularly, 49 million in the UK
- 85% of people use Search Engines to find products and services
- 82 % of people search again if the first search is not successful
- 8 in 10 European Searches Occur on Google Sites
- In April 2008 there were 4.1 billion searches conducted in the UK, more than in any other European country
