Online PR Services
The difference between On and Offline PR is that Offline PR is normally targeted directly at journalists with the aim of getting press coverage across the full range of media, whereas Online PR is not only aimed at journalists it is also aimed directly at site owners who use press releases & news articles to add content to their site.
More importantly, from our point of view, Online PR is aimed directly at the search engines, as many offline press releases are written with witty, clever or ironic messages. Unfortunately, search engines like Google do not understand hidden meanings or similes.
The objective of these releases is to increases site traffic via click-throughs direct from links embedded in the press release back to the areas of the website being promoted, with relevant anchor text linking to relevant pages. The majority of press release content gets pulled automatically into blogs and websites looking for free content with many keeping the embedded backlinks.
