Content
Social Media Marketing Campaigns
Increasingly SMM techniques are being used to build in- and outbound links to commercial websites, thus boosting search engine rankings.
Social Media can be used for:
- Interacting with the public while increasing brand awareness
- Developing relations with loyal customers and creating advocacy - an essential part of eCRM
- Direct conversations with your customers e.g. industry tips & advice, feedback on your product
- Distributing exclusive vouchers, special offers & promos
- Launching marketing campaigns to your fan base
- Using positive word of mouth to boost links to your site, and improve search engine rankings
- Customer service enquiries e.g. stock availability, size, colour, fit
- Online reputation management (managing complaints & feedback, responding to PR)
