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Magento SEO Part 2 – Page Titles & Meta Descriptions

This is the second post on Magento SEO features; you can read the first one here: Magento SEO Part 1 – URLs.

In this post I want to focus on Magento page titles and meta description tags which are both very important factors in optimising Magento ecommerce website for search engines. Magento includes numbers of SEO tools and features allowing you to have a full control over editing or generating optimised page titles and descriptions, below are some of them.

Magento SEO – Page Titles & Meta Descriptions On Magento Content Pages

Optimising Magento content page titles is made very easy. You don’t need any development skills and you can edit the page title by going to: Magento > CMS > Manage Pages > chose the page > General Information > Page Title. You can edit the meta description in a similar way, just go to ‘Meta Data’ instead of ‘General Information’.

Note: Google will only look at first 67-68 characters in Magento page title and approximately first 155 characters in meta description. Anything beyond that will still be displayed in user’s browser but will be truncated in search engine results and discarded from search engine indexes.

Magento SEO – Page Titles & Meta Descriptions On Magento Category Pages

You can easily edit category page titles in Magento by going to: Magento > Catalogue > Manage Categories > your category.

Note: Remember to try to make each Magento page title and description unique so you don’t have too many duplicate content issues.


Magento SEO – Page Titles & Meta Descriptions On Magento Product Detail Pages

Magento displays the product name as a default page title. Although that’s better than nothing, this isn’t always enough when optimising Magento ecommerce website.

One easy way to approach optimising Magento product pages’ titles is to put all optimised page titles and descriptions into the product import file (in html_title and html_description column/attribute). This will automatically overwrite all default page titles. This solution might work for Magento ecommerce sites which don’t update the stock very often but might not be the best solution for websites which have tens of thousands of products which change every day.

In my opinion, the best, the quickest and the most feasible way of optimising Magento product page titles is to automate page title generation using product and category names in conjunction with static strings.

The biggest advantage of developing a custom Magento page title/description generation module is being able to specify the pattern you want to use for all Magento page titles / description across the site For example, you can create a rule which says: for all product pages generate the page title using this pattern: “%PRODUCT%, %SUB_CATEGORY% %CATEGORY%, Designer Clothes %STORE_NAME%”, e.g. “RONALD Cotton Lycra Top, Women Clothing, Designer Clothes Dia Boutique”.

Pod1 Magento Ecommerce Design developed a custom module like that for all our Magento clients and it will be available to the Magento Community very soon (watch out for the Artur SEO module).

Read previous post on Magento SEO Part 1 – URLs or more about Magento Ecommerce Design, SEO Services London and Fashion Ecommerce  Web Design

If you still haven’t got enough of this Magento SEO frenzy then take a look my new post about Magento SEO Tips – Website Launch Checklist -The ultimate list of SEO checks & SEO tips for Magento website launch.

This is the second post on Magento SEO features; you can read the first one here: Magento SEO Part 1 – URLs. In this post I want to focus on Magento page titles and meta description tags which are both very important factors in optimising Magento ecommerce website for search engines. Magento includes numbers of [...]

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24 Comments

  1. Any news on when this module will be released? can’t seem to find it on magento connect, but this is exactly the thing i’ve been looking for!

  2. The module is still being tested, it’s due for release in September.

    We’re also adding a new cool feature letting you specify different title generation pattern for different product categories so you won’t have to worry about situations where you get the page title which says ‘Women’s Dresses’ ;) All this will not be hacking the Magento core so it will still be PCI compliant.

    I will post an update on the release date as soon as we have a stable version.

  3. Hi, this module isn’t quite ready for the open source world yet, but we’re working on it. We’ll be releasing it soon, but I don’t have a date for it yet, unfortunately.

  4. Hello, it looks good, does it works with the last Magento 1.4.1.1 ?

  5. Did you mean that each content titles should matches of meta titles?.. if yes mean it look like spamming??.. Urgent answer plz

  6. I’m happy with all the above but what about those pages which aren’t categories, products or in the CMS like Contact Us, Sitemap etc? These show up as all having a generic page title?

  7. @Jenny, could you provide an example URL? As far as I know there are only CMS, product and category pages in a standard ‘vanilla’ version of Magento.

  8. Hi Artur,

    Great post. Just wondering when Artur SEO will be available?
    Looks like a great product.

    Cheers,
    Jacob

  9. Did you ever release the Artur SEO module? Or did that project get scrapped? thanks.

  10. Great post. I’ve been looking for an SEO plugin like this for ages. Magento can be a real pain to optimise but this should make my life easier!

  11. This is really helpful. I have been looking for an SEO plug in and got stuck. You are a star!

  12. Lots of useful stuff here. Wish I had the time and guts to try it all out. Hope to see some results even if I only implement some of these tips on http://www.GoodVibrationz.no , though.

  13. You have put great information about SEO Magento for search engine. Could you guide me on SEO for my website http://zibki.com/ build on Magento platform.

    Thanking You.

  14. can i change any .php file to add a expression in my title. I upload all my aricles with magmi and on my csv file I have the title of each article, but i need to add some expression in this field.

  15. Does anyone have any tips for my site?? Need help in SEO

    Sparesandrepair.co.uk

  16. Being amature in magento it help me to make magento site seo optimized thankyou so much

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