The best online Marketing efforts create tangible benefits for your business. At Pod1 we are, above everything, concerned with tangible benefits and a significant return on investment (ROI) for our clients.
We develop and execute cost-effective integrated online marketing campaigns that target your audience through multiple channels. We monitor and analyse all activity and provide meaningful and useful management reports. Online Marketing can promote your brand to either a wide or a specifically targeted audience, depending on your aims.
Perhaps you want to increase exposure and brand recognition? Maybe you have a specific call to action or a clear proposition? Or it could be you want to gather and utilise data within a specific sector?
A number of options are available and we excel in all of them. Pod1 provides a structured campaign management service giving you a single point of contact for our range of in-house services which includes:
SEARCH ENGINE MARKETING BY POD1
We work to increase the visibility of your website on the search engine results pages. Our two tiered approach combines both search engine optimisation (SEO) and pay-per-click (PPC), thereby providing a powerful and integrated strategy for achieving high search engine rankings.
- Pod1 has a fantastic track record when it comes to enterprise Search Engine Optimisation (SEO):
We continually improve rankings based on a selection of relevant keywords and key phrases. This is achieved by continually refining the website architecture to make it more receptive to search engine spiders as well as continually optimising keyword density, page layouts, headings, alt tags and page titles. Our in-house Content Management System (CMS) has been designed and built with search engines in mind and currently enjoys high rankings on the major search engines. - • Pod1 has 5 years experience with Pay per Click (PPC):
We carefully plan PPC campaigns with an eye to the current status of the technology, continuously monitoring and fine-tuning them for the best possible results.
We are a full service web design agency with a passion for search marketing. Pod1 is a dedicated team of search marketing experts who practice this subtle science with astonishing success, which brings qualified traffic in huge numbers to client websites.
BANNER ADVERTISING BY POD1
Pod1 plans and manages banner campaigns for a great many clients. Pod1 also provides full monitoring and in depth click-through reporting to accompany those advertising campaigns.
SMS & MMS CAMPAIGNS BY POD1
Pod1 develops, implements and manages marketing campaigns based on a direct delivery service straight to the user or subscriber’s phone. We run mass text delivery systems, mass text billing systems and full monitoring and management services.
EMAIL MARKETING BY POD1
The development of direct marketing utilises electronic mail to effectively communicate your message to your audience, encouraging brand loyalty, driving repeat business or attracting new customers. Pod1’s services within the Email Marketing discipline include the development of an email strategy that utilises in-house lists as well as sourcing the most relevant opt-in email addresses from the best data owners. We segment and target specific groups within each mailing to ensure we achieve massive click-through and conversion rates. Every email is personalised and tracked with client access to comprehensive dynamic campaign monitoring systems. Built into our in-house Content Management System (CMS) is a powerful email marketing tool that will allow you, the marketer, to communicate with your registered clients more effectively.
VIRAL MARKETING BY POD1
Viral marketing is an inexact discipline. In spite of that, Pod1 can deliver super-viral success and achieve at least 100% ROI for our clients.
How can we do this? The ideas we take into production are always superlative. Pod1’s creative team members are always being inventive, wherever they are. Also, our execution is always focused and precise. And finally, our seeding and placement skills are well-practiced. In other words, we know what works. Viral campaigns from Pod1 spark the imagination.
ONLINE PR BY POD1
An essential tool for maximising marketing budgets, online PR is about more than basic press release distribution and is altogether different from traditional PR. It is a vital strategic component in Search Engine Marketing providing deep linking opportunities and at Pod1 it has its own dedicated department.
