Recognizing the digital possibilities of designer Anya Hindmarch’s ‘Be a Bag’ offering, we created a Facebook application that would let them design their own online.

Facebook users can choose their bag shape, color & photo and purchase from the designer’s website. The user's Facebook wall is updated with the new creation, encouraging friends to ‘Be a Bag’, too.


Strategy, Creative, Social


High revenue is turning the Anya Hindmarch website into the global flagship store.


Facebook Application

Step 1 - Choose your bag shape.

Facebook Application

Step 2 - Pick a color.

Facebook Application

Step 3 - Upload a photo direct from your Facebook album.

Facebook Application

Voila - online bag design in three easy steps.

Facebook Application

The user’s wall is automatically updated as they interact with the app.