So you decided to conduct your business over the internet? E-commerce is a great viable idea and thanks to technology advancement for providing more e-commerce platform options from which beginners can to choose.
Magento is an ecommerce platform developed on open source technology. That means Magento’s source code is available for use by the public. As a beginner, therefore, you get to tailor make it suit your business needs.
The platform provides online merchants with a suitable shopping cart system. The user plays a significant role in deciding how their store will look like, what information to avail and how the store is to operate.
Every business owner’s dream is to make a big profit; profit comes from increased sales. Online marketing is aimed to bring in more customers and increase sales. Magento ecommerce platform goes the extra mile for when it comes to online marketing. Magento is search engine friendly, and SEO (search engine optimizataion) can be executed very easy on it. SEO is the most important online marketing strategy for a long-term and stable business growth.
Good record keeping is a fundamental practice for the online store to be successful. As a beginner in Magento, you benefit from the catalog management tools. Magento is available in different packages like community open source, large-scale, massive and SaaS-based system.
Magento is a leading ecommerce platform with numerous benefits, especially to a novice. These benefits are:
- Easy installation
- The beginner has at least 50 payment options to choose from
- When it’s check-out time, they benefit from promotions and discounts
- As the business grows, the platform can accommodate those changes.
- Affordable and reliable.
The site can host multiple stores while keeping them connected. Here is a Magento ecommerce guide for beginners.
Choose Magento Hosting
Once you have identified it’s Magento you want to work with; it’s prudent you choose a hosting plan. Magento’s hosting plan types are:
Who is maintaining the server hosting, in this category; there is managed to host where the provider is responsible for all the activities to see that the platform is effectively running.
Secondly, is the self-service hosting. Here you have to roll up your sleeves and run the tasks. Since you are just starting with little or no experience, as ecommerce trader opts for Managed Hosting. Managed hosting will save you the headache of a super slow website.
Type of the server: a server can be dedicated, where all the capacity is available for use to the beginner with fast website speed. However, you have to dig deeper into your pockets.
For shared servers, there is limited customization of the server functions. Shared servers may no, therefore, suit your store’s needs. If you are working on a tight budget, this is the go-to hosting plan for you.
You may also consider cloud servers which are virtual machines where the software is accessible to you as provided by internet hosting providers. Cloud servers are the best for enlargement of business.
Choose a Store Design
When you want to buy cereals you head to the grocery stores, where do you turn to for a store design? ThemeForest is the largest market in the world for good themes. Professionals develop the ecommerce themes available.
To choose a design that suits your store, ThemeForest provides filter or search options to ease this process. Since yours is an ecommerce platform, search for ecommerce store designs
A thousand options that will pop up, go through those that appeal to you. Don’t get stuck to the physical appearance only, give attention to customer reviews on the functioning of such themes. Settle for those with reliable customer support.
Install Magento Extensions
Installation of extensions, adds extra functionality. After ascertaining that your server can support Magento’s minimum of 756MB PHP memory, manually install Magento software on a dedicated hosting plan.
Follow the following steps to install Magento:
- Create a database using MySQL
- Download a version of Magento that appeals most to you.
- Upload files to your server using SFTP.
Set Up Your StoreMagento installation provides a wizard whose steps you must follow to set up a store. These steps are:
- Is the software safely configured? Run a readiness test to see.
- Developing a website for your ecommerce store
- The configuration of the website’s necessary information
- Specify the site’s time zone and default currency
- As the store’s admin set an account for easy store management
- Install Magento into your site and later login as the admin.
Your Magento ecommerce platform must have the following features to make it useful:
- Shipping address localization
- ID validation
- Login into the store
- Accepted payment methods
- Shipping methods
The client should be in a position to track their purchases from your store. So, include shipment tracking info. It makes your store trustworthy.
Add Products for Sale
You can’t have a store without content. To add products:
- Click on Catalog, and then choose products.
- Click on the add product button
- Indicate the products’ information such as name, stock level, dimensions, etc.
For Search engine optimization of the products, give as many product details as you possibly can. Infographics will increase products visibility on the internet. For every product, attach an image and description of its features.
Upon completion of product creation in your website, select save, and the saving takes place on your store.
In case you were moving your site from another ecommerce platform, consider importing all the products at once to save on time.
Test and Launch Your Magento Store
After uploading the products to your store as well as creating metadata for the products, it’s time to test the functioning of the store. Get to the store and try searching for a product. Go to the extent of comparing products, in your store.
If pleased by the outlook of your Magento ecommerce platform, launch it and start marketing it to friends and all that care to know about it.
Setting an ecommerce platform as a beginner doesn’t have to be so tough on you. Magento ecommerce guide for beginners should make it manageable. Start by choosing Magento hosting. Set up your store after installing Magento extension.
Upload items for sale. Act like a buyer and test how fast your store will be to visitors. Launch your beginner’s Magento ecommerce platform.